An e-resource which contains full text e-journals covering all areas of business. It also contains company information.
Example search
For journal articles: search mobile advertising AND effectiveness for article on that topic.
For company information: click on the company information tab and search Apple Inc.
How do I log in?
Go to Library Search and type Business Source Complete into the 'books, journals & more' search box. Click on the blue link to open. If off campus you will then need to click the SHIBBOLETH link to choose University of Westminster as your institution.
How to access and use Business Source Complete to find e-journal articles on a topic: quick start guide
Help guides
EBSCO support site
Other resources to try
Emerald
Library Search 'articles and more'
Google Scholar
See our list of key e-resources by type
Suggested referencing example for an e-journal article accessed via BSC
In text:
(Rosenkrans and Myers, 2012)
Bibliography:
Rosenkrans, G. and Myers, K. (2012). Mobile advertising effectiveness. International journal of mobile marketing. 7 (3), 5-24. Available from: http://search.ebscohost.com [Accessed 28 August 2014].
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