An e-resource for market research reports. The focus is UK but contains some reports on Europe and China.
Example search
Search 'grocery retailing' for market research reports on online grocery retailing, supermarkets and food & drink retailing.
Access
Here: Mintel. If prompted sign in with your Uni username and password. Agree to the T&Cs.
or
Go to Library Search and type Mintel into the 'books, journals & more' search box. Click on the blue link to open. Sign-in with your Uni username and password if necessary.
How to access and use Mintel to find market research reports
Student guide- Mintel
Category Overviews
Added Value Content
Creating Email Alerts And Saved Searches
Creating Report Graphs
Finding What's Available In Your Subscription
Running a Search
Structure of a Report
Other resources to try
Passport
Verdict [Retail]
Business Source Complete
See our list of key e-resources by type
Suggested referencing example
In text:
(Mintel,
2016) or “data from
Mintel (2016) suggests…..”
Bibliography:
Mintel (2016).
Online grocery retailing- UK- March 2016. London: Mintel. Available from: http://academic.mintel.com [Accessed 31 May 2016].
Need further help?
No comments:
Post a Comment